Techstars Startup Week Louisville

Marketing a new startup can be one of the most challenging roles in a startup—especially when you are defining a new market or trying to displace a commonly-held practice. You are fighting an uphill battle against large incumbents or a major adversity to change — all with a tiny marketing budget. Working in venture capital and building marketing programs for many high-growth startups, Drew will share a handful of lessons around messaging & positioning, marketing, and “punching above your weight class” as you look to launch and grow your early-stage startup