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Startup Life [clear filter]
Monday, November 11

9:00am EST

Funding Chalk Talk with David Willbrand
Description: “Chalk Talk” which covers the basic nuts and bolts of capitalization and fundraising from a legal perspective. We cover the instruments and structures used, with a heavy emphasis on demystifying the jargon.

Cost: Free

Monday November 11, 2019 9:00am - 10:00am EST
Story 3rd floor 900 E. Main

1:00pm EST

5 Marketing Lessons for Launching a New Startup: Drew Beechler (High Alpha)
Marketing a new startup can be one of the most challenging roles in a startup—especially when you are defining a new market or trying to displace a commonly-held practice. You are fighting an uphill battle against large incumbents or a major adversity to change — all with a tiny marketing budget. Working in venture capital and building marketing programs for many high-growth startups, Drew will share a handful of lessons around messaging & positioning, marketing, and “punching above your weight class” as you look to launch and grow your early-stage startup

Monday November 11, 2019 1:00pm - 2:00pm EST
Story 3rd floor 900 E. Main

2:00pm EST

Scaling in Middle America: Jackson Andrews (Endeavor)
How do you disrupt a traditional industry? How do you scale while innovating? Come hear high-impact entrepreneurs talk shop about innovation and how their scaling in America’s heartland. Moderated by Jackson Andrews, Managing Director of Endeavor

 “Life is not about place, it’s about people. Anything in the world can be accomplished from wherever you are.” The late David Jones, Sr. (Founder of Humana, Founding Chair of Endeavor in Louisville)

About Endeavor 
Established in 1997, Endeavor is leading the global high-impact entrepreneurship movement to drive economic growth and job creation by selecting, mentoring, and accelerating the best high-impact entrepreneurs around the world. To date, Endeavor has screened more than 60,000 individuals and selected more than 1,900 founders leading over 1,200 scale-up companies. With support from Endeavor’s worldwide mentor network, Endeavor Entrepreneurs have created over 3 million jobs, generate more than $20 billion in revenue each year, and inspire future generations to innovate and take risks, building strong entrepreneurship ecosystems in growth markets. In 2015, an Endeavor office was launched in Louisville, KY as one of the first in the U.S. Our office services Kentucky, Indiana, and Ohio entrepreneurs.

avatar for Jennifer Williams

Jennifer Williams

Founder and Chief Cloning Officer, Cuddle Clones
avatar for Andy Eastes

Andy Eastes

CEO, SkuVault
avatar for Dr. Joey Rivera

Dr. Joey Rivera

President / CEO, Rivera Group
avatar for Justin Delaney

Justin Delaney

CEO, Buff City Soap

Monday November 11, 2019 2:00pm - 3:00pm EST
Story 3rd floor 900 E. Main

3:00pm EST

Startup Week Pitch Event (Brought to you by Sheltowee)
The Sheltowee Business Network is holding an entrepreneur pitch contest during first day of the Techstars’
Louisville Startup week on Monday November 11th from 3-5 pm. You’ll hear from 7 awesome startups
pitching their startup’s idea. They’ll each have seven minutes to tell us why their startup is the best
thing since sliced bread and why their team can lead their startup to full on success. Hear what
problems these visionaries are trying to solve and how they are doing it. There will be time for 1 or 2
questions after each presentation. Plan to stay afterwards for some one-on-one time with the various
entrepreneurs who are happy to connect with you and answer any questions.

Sheltowee will have a panel of esteemed local business people judging the event. The winner will take
home a year’s entrepreneurial membership ($2,000 value) with the Sheltowee Business Network where
they will receive access to mentors, curriculum, service providers and investors.
BONUS: The audience will also vote on their favorites and we’ll compare how you voted vs. the judges.
This will be a premier startup week event so please remember to mark it on your startup week schedule
and plan on attending.

Monday November 11, 2019 3:00pm - 5:00pm EST
Story 3rd floor 900 E. Main
Tuesday, November 12

9:30am EST

Valuation: Solving the Startup Riddle by Daniela Yoder
From inception to exit, Venture First (VF), provides the financial leadership clients need to execute their ideas and move to the next stage, is pleased to announce Daniela Yoder, Vice President of CFO Services, will present at HCDC. Yoder will address valuation basics and insights. 
Yoder is a regular speaker at accelerators and investing conferences around the country. Daniela is very active in the Greater Cincinnati startup scene as an investor, an investment committee member in Connetic Ventures, a local VC group, and a GP in a teaching fund, Cherub Fund. 
Nationally, she is an active LP in Next Wave Impact Fund which invests in high growth, positive impact companies with diverse founding teams. Yoder also specializes in financial valuation and CFO leadership activities AND presently holds the CFO title for venture backed companies or companies looking to raise debt or equity capital. Daniela has considerable experience valuing companies in a variety of industries, including companies that have been newly backed by venture capital and private equity investments for mergers and acquisitions and employee stock option plans.
Ms. Yoder holds the designation of accredited senior appraiser (ASA) from the American Society of Appraisers. Before joining VF, Daniela was Sr. VP at Valuation Research, managing valuation projects for transaction advisory services and valuations for 409A purposes. She earned a Master of Business Administration degree from Xavier University in Cincinnati, and a bachelor’s degree in finance from Miami University in Oxford, Ohio.

Tuesday November 12, 2019 9:30am - 10:30am EST
Story 3rd floor 900 E. Main

10:30am EST

The Greatest Gift - How Mental Illness Made Me a Better Person: Matt Helt (Techstars)
Matthew Helt is the Sr. Implementation Consultant on the Ecosystem Development team at Techstars. In addition to his startup community building work, Matthew is an advocate for mental health awareness and volunteers as an advisor for Open Labs, an organization seeking to end the stigma of mental illness. Having struggled with a lifetime of mental illness himself, he now speaks about the importance of founders seeking help right away to avoid the problems he encountered.

avatar for Matt Helt

Matt Helt

Sr. Implementation Consultant, Techstars
I help cities and countries create thriving entrepreneurial ecosystems.

Tuesday November 12, 2019 10:30am - 11:30am EST
Story 3rd floor 900 E. Main

1:00pm EST

Exploring Entrepreneurship
Learn the basics of starting a business, what you can expect and what resources are available to help you. The class is free but registration is required:

Tuesday November 12, 2019 1:00pm - 2:00pm EST
NIA Center 2900 W Broadway

1:00pm EST

Keynote with Isaac Saldana
Keynote Talk from Isaac Saldana, Co-Founder of SendGrid.

Isaac Saldana, Co-founder of SendGrid—which was acquired by Twilio for $3 billion in an all-stock deal in October 2018—isn’t lounging on a beach. He’s helping other entrepreneurs create companies, using everything he learned by building SendGrid. And he’s returned to Techstars, the company that taught him how to build SendGrid, to do it.
Just months after SendGrid’s headline-grabbing exit, Isaac has a new job, as Chief Technology Officer for Techstars Studio, a new Techstars offering that will empower members of the Techstars worldwide network to rapidly envision, validate, and launch disruptive startups.

Tuesday November 12, 2019 1:00pm - 2:00pm EST
Story 3rd floor 900 E. Main

4:00pm EST

How To Get Into An Accelerator: Panel Discussion
Accelerators have the ability to rapidly grow the size and value of your company in a very short period of time and can be an ideal gateway to venture capital, mentors, and customers.  In reality, only a small percentage (less than 1%) of companies are accepted.  This panel will provide insights, tips, and advice on how to navigate the process and put your company in the best position to be accepted.  

Isaac Saldana - Sendgrid / CTO at Techstars Studio
Andrew Hippert - Program Manager for Techstars Sports Accelerator (Powered by Indy)
Maggie Galloway - Inscope (Techstars Grad)
Chris Bailey - Revio (Techstars Grad)

The panel will be moderated by Keith McMunn of Awesome Inc.

Tuesday November 12, 2019 4:00pm - 5:00pm EST
Story 1st floor
Wednesday, November 13

8:00am EST

Talent, Teams, & Things to Know
Join this panel discussion to hear three distinct perspectives on talent needs, hiring, and things to know when scaling businesses in Kentucky.

Panelists: Stacy Griggs, President and CEO of El Toro; Morgan Carrier, Account Manager at TEKSystems; Paul Goatley, Labor & Employment Attorney at Fisher & Phillips LLP, and Stacie Stivers, Business Performance Advisor at Insperity. 

Wednesday November 13, 2019 8:00am - 9:30am EST
Story 3rd floor 900 E. Main

9:30am EST

What an Entrepreneur Can Learn from David Bowie: Jeffrey Rose
Believe it or not, everybody can learn something from David Bowie about entrepreneurship.  He was the consummate entrepreneur throughout his career, and like Buddy Holly the end of his career came way too early.
You’ll learn what actions and attitudes drove David to super-stardom and how you can mimic these to drive your own startup toward success. Let one of David Bowie’s biggest fans take you on a journey through the successful traits of David Bowie.

Wednesday November 13, 2019 9:30am - 10:30am EST
Story 3rd floor 900 E. Main

10:00am EST

Exploring the SBIR/STTR Program for Early Stage Financing
Must register for this event:

Known as "America's Seed Fund," the SBIR (Small Business Innovation Research) and STTR (Small Business Technology Transfer) programs provide competitive access to R&D funds to stimulate technological innovation by small businesses in the US. The program can help startups and existing small businesses, interested in or performing research, by providing access to grant funds to support proof of concept and prototype development in Phase I. If successfully proven, with full development support in Phase II, successful technologies could move into the commercial market.

This event will introduce you to the resources Indiana has to offer, give you tips on what agencies look for in successful proposals and supply you with the basics of the program's structure and how to determine if it's a good fit for you.

Lunch will be provided to those who register. Limited space available, please register early!

Heidi Platt
Heidi C. Platt, a Chemical Engineer (Purdue University, 1988), is the Founder and President of Platinum Grants & Proposals, LLC, a company formed in 2007 that provides consulting services to businesses seeking SBIR/STTR grant funding. In the past 12 years, Platinum has helped clients develop approximately $66 million in grant applications.

Dr. Lisa Hoverman, PhD
Dr. Lisa Hoverman is a former academic researcher-turned small business owner in the federal funding niche. Dr. Hoverman is an excellent STEM writer, editor, & proposal/grant manager – all experiences honed as an academic. Dr. Hoverman’s clients include Fortune 50 Companies, International Societies, Medium and Small Businesses, and Startups. She supports these clients primarily in B2B, local, state, and federal grants and proposals. She has obtained over $2.5 B in funding for clients. Her success spans many highly-ranked scientific publications, B2B proposals, federal agency proposals, and importantly for today, SBIR/STTR proposals.

12:00 - 12:10 pm – Arrival / Networking / Lunch
12:10 – Opening Remarks and Agenda Review – Kyle Keeney
12:10 - 12:45 pm – Heidi Platt
12:45 - 1:15 pm – Dr. Lisa Hoverman, PhD
1:15 - 1:20 pm – PTAC Overview
1:20 - 1:30 pm – Closing remarks/Final Q&A

Wednesday November 13, 2019 10:00am - 11:30am EST
The Root 110 East Market Street, New Albany, IN 47150

10:30am EST

Market Validation
So you have an idea for a startup? That’s fantastic! What your target market thinks about your idea is critical to the success of your startup. Learn how to get feedback about your idea to determine how to move forward with your idea.

Wednesday November 13, 2019 10:30am - 11:30am EST
Story 3rd floor 900 E. Main

12:00pm EST

Alternatives to Equity (Panel)
Access Ventures invites Startup Week attendees to deepen the conversation around alternatives to equity. We'll discuss revenue-based financing, alternative loan products, and investment crowdfunding. Plus, free lunch!

Panelists: Tendai Charasika, CEO of SuperFan; Vanessa Koenigsmark, Associate at Access Ventures; and Sam Lillie, Co-founder/CEO of Vinder, guest from Austin, TX. This panel will be moderated by Raechele Gray, Entrepreneur Selection & Growth Associate at Endeavor.

Cost: Free | More Details

Wednesday November 13, 2019 12:00pm - 1:30pm EST
The Park 1229 S Shelby St, Louisville, KY 40203

3:00pm EST

Fireside Chat With Entrepreneurial Community Leaders On Regionalism and The Ecosystem
To understand Kentucky's startup ecosystems, Keith McMunn (Director of the Awesome Fellowship at Awesome Inc in Lexington) will moderate a panel consisting of Brian Raney (Lexington), Brit Fitzpatrick (Covington), and Patrick Henshaw (Louisville). Attend this panel if you want to find your place in Kentucky's future of building scalable startups.

Wednesday November 13, 2019 3:00pm - 4:00pm EST
Story 3rd floor 900 E. Main
Thursday, November 14

9:30am EST

The Do's & Don'ts of Raising Capital
Money is the name of the game. We all want it but finding funding can be an ever-elusive endeavor. Join this panel discussion to hear area leaders discuss startup capital and the best ways founders can approach fundraising.

Kyle Keeney, Entrepreneur in Residence at Elevate Ventures; Scott Jacobs, QCA; Candice Rezvanian, Portfolio Manager at Radicle Capital; and Alan Grosheider, Director at MetroStart.

Thursday November 14, 2019 9:30am - 11:00am EST
Story 3rd floor 900 E. Main

11:00am EST

Breathing Life into Boring Business Categories: Alex Reed (CMO of Trumans)
Ceiling fans. Surface cleaners. It’s okay. We’ll pause to allow for that yawn. Those billions in annual sales come even as few consumers can name the brands they own. Alex will detail his comprehensive approach to marketing that infused each of these product lines with personality. Consider Big Ass Fans. Their embrace of brash branding through both paid and earned media cemented customer loyalty to the point that repeat business accounted for half of all orders in 2017, and that’s on top of new customers increasing nearly 40 percent annually over the prior five years. You’ll learn how to capture people’s attention and teach them why your product excels. Not convinced? Just check the Facebook stats. Big Ass Fans is followed by more than three times as many people as industry giant Hunter. 

After helping guide Big Ass Fans to a $500 million sale in late 2017, Alex co-founded Truman's to bring much-needed disruption to the cleaning products industry. Big household cleaning companies each offer dozens of products ... for just your bathroom. With endless scents and warning labels that read like prescription drug ads, cleaning products needed to change. That’s why Truman’s offers just four non-toxic cleaners and patented refill cartridges that eliminate single-use plastic bottles. With a clearly differentiated (and dramatically simplified) product. Alex has focused on contrasting the self-importance of the best known cleaning brands with an identity that’s fun and approachable. From quirky product names to unexpected customer touchpoints, Alex's brand strategy drew the interest of more than 10,000 consumers who signed up on Truman’s website months before the company started shipping in late February 2019. Along with an abundance of cleaning puns, Alex will share his technique for breathing life into product categories that need a fresh start.

Thursday November 14, 2019 11:00am - 12:00pm EST
Story 3rd floor 900 E. Main

1:00pm EST

How to Produce 27% Annual Returns with Micro-Angel Investing
Did you know that the AVERAGE startup company investor (angel) in the United States produces annual returns of 27%? That's 3 times average S&P 500 returns. Multiple studies of angel investments by the Kauffman Foundation and others can show you how. Alan Grosheider, Director of the non-profit MetroStart (metrostart.org), will teach you how you can do this with investments as low as $50.
Presenters: Alan Grosheider, Director, MetroStart
Cost: Free

Thursday November 14, 2019 1:00pm - 2:00pm EST
Story 3rd floor 900 E. Main

2:00pm EST

Your Mom likes everything you do, but is she your customer? : Campbell Boyer
There is a great deal of information out there about "customer discovery", but how can you gather the information you really need to move ahead (or not) with an idea.

This talk is about how to define true customer discovery, what the goals of it might be (how they radically differ by company type - B2B is very different from B2C), and what tools come in handy.

Thursday November 14, 2019 2:00pm - 3:00pm EST
Story 3rd floor 900 E. Main

3:00pm EST

Bootstrapping/Tips and Tricks for Starting on a Shoestring
Believe it or not, you don’t need to be rich to start a company - You need to know how to keep your costs to a bare minimum until you have enough accomplished to get some friends and family or pre-seed money from an angel investor.  This is called bootstrapping.

During this session you will learn a handful of ideas on how to do just that. This presentation is for those thinking of starting a business, newbie’s who have recently started and don’t sleep at night wondering how they are going to make their passion come alive with little or no money in the bank, and for those further along seeing the cash they have raised disappearing faster than they had anticipated.  This event will also include time for the attendees to chime in with additional ideas on how to bootstrap and share with one another.

Thursday November 14, 2019 3:00pm - 4:00pm EST
Story 3rd floor 900 E. Main

4:00pm EST

Louisville from a creatives view with Stacey Wade (Part of the "Network and Chill" series)
Stacey Wade is the CEO of Nimbus, a Louisville based creative agency who has worked with clients, such as, Toyota, Brown-Forman, and Papa John’s just to name a few.  Stacey leads by example and believes in cultivating an inclusive workplace.  Join this event to learn more about his entrepreneurial journey and the captivating work he is doing in Louisville, KY.

Thursday November 14, 2019 4:00pm - 5:00pm EST
Nimbus - 624 W. Main St
Friday, November 15

9:30am EST

Doing Well By Doing Good with Scott Koloms (Canopy)
Scott Koloms is the President of FMS pbc, the first janitorial service in the world to earn B Corp certification, and the first company in Kentucky to register as a Public Benefit Corporation. He recently founded Canopy, a nonprofit dedicated to supporting and growing businesses that work to improve the lives of people, our planet, and the future while making a profit. Join this event to learn more about how FMS’ path to becoming a B-Corp and a Public Benefit Corporation led to the work to create the Canopy Certified Program here in Kentucky. You’ll learn the basics around B-Corps, PBCs and the Canopy Certified Program.

Friday November 15, 2019 9:30am - 10:30am EST
Story 3rd floor 900 E. Main